{"title":"Market Guide (Current)","description":"\u003cp\u003eThe most recent market guides from Simpler Media Group\u003c\/p\u003e","products":[{"product_id":"customer-data-platform-cdp-market-guide-2025","title":"Customer Data Platform (CDP) Market Guide (2025)","description":"\u003cp\u003eBusinesses everywhere need to understand customer needs and behaviors to successfully engage with customers – no matter where they are.\u003c\/p\u003e\n\u003cp\u003eThe ability to centrally manage customer data allows businesses to create actionable insights and personalized recommendations from that data.\u003c\/p\u003e\n\u003cp\u003eFinding the right data management solution that gives a top-level view of all customer data points is critical to business success. A customer data platform (CDP) is an essential piece of marketing technology that puts customer data to work.\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis market guide contains:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAt-a-glance visuals of CDP function maturity for each vendor\u003c\/li\u003e\n\u003cli\u003eA powerful graphic that showcases leaders in each core area of CDP function\u003c\/li\u003e\n\u003cli\u003eA vendor directory with 35 in-depth profiles of CDP vendors from around the world\u003c\/li\u003e\n\u003cli\u003eThe core CDP attributes, with use cases and CDP history\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003eCurious about what's inside? Download the free Executive Summary at \u003cspan style=\"color: rgb(43, 0, 255);\"\u003e\u003ca href=\"https:\/\/www2.cmswire.com\/cp-smg-cdp-market-guide-cx.html\" title=\"2025 CDP Market Guide\" rel=\"noopener\" style=\"color: rgb(43, 0, 255);\" target=\"_blank\"\u003ecmswire.com\u003c\/a\u003e\u003c\/span\u003e.\u003c\/em\u003e\u003c\/p\u003e","brand":"SMG","offers":[{"title":"Default Title","offer_id":45858410266852,"sku":"","price":995.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/6281\/5204\/files\/2025CDPMarketGuide_cover.jpg?v=1736363614"},{"product_id":"digital-experience-platform-dxp-market-guide-2025","title":"Digital Experience Platform (DXP) Market Guide (2025)","description":"\u003cp\u003eDigital Experience Platforms (DXPs) are essential technologies for delivering superior customer experiences. This market guide provides a detailed analysis of the current DXP landscape and highlights the leading vendors pushing the boundaries of what DXPs can achieve.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis report includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA radar model for at-a-glance evaluation of DXP vendors\u003c\/li\u003e\n\u003cli\u003eKey attributes and vendor capabilities to consider when evaluating a DXP\u003c\/li\u003e\n\u003cli\u003eA comprehensive directory of 17 leading DXP vendors, including both traditional and headless solutions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDownload the most comprehensive market guide \u003cmeta charset=\"utf-8\"\u003eon DXPs available to gain insights into the vendors and attributes that matter most for delivering high-quality digital experiences.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eCurious about what's inside? Download the free Executive Summary at \u003cspan style=\"color: rgb(43, 0, 255);\"\u003e\u003ca rel=\"noopener\" title=\"2025 DXP Market Guide\" href=\"https:\/\/www2.cmswire.com\/cp-smg-dxp-market-guide-cx.html\" style=\"color: rgb(43, 0, 255);\" target=\"_blank\"\u003ecmswire.com\u003c\/a\u003e\u003c\/span\u003e.\u003c\/em\u003e\u003c\/p\u003e","brand":"SMG","offers":[{"title":"Default Title","offer_id":45939444220132,"sku":null,"price":995.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/6281\/5204\/files\/2025SMGDXPMarketGuide.jpg?v=1736363614"}],"url":"https:\/\/store.simplermedia.com\/collections\/market-guide-current.oembed","provider":"SMG","version":"1.0","type":"link"}