{"title":"Research Report (Current)","description":"\u003cp\u003eThe most recently published research from Simpler Media Group\u003c\/p\u003e","products":[{"product_id":"the-state-of-digital-customer-experience-2025","title":"The State of Digital Customer Experience (2025)","description":"\u003cp\u003eAs digital customer experience (DCX) evolves, organizations continue to prioritize it as a critical aspect of their business strategy. Successful companies leverage advanced marketing technology stacks to manage content, automate processes, and enhance customer interactions. The rise of AI is transforming how marketing teams create personalized experiences, making it essential for organizations to stay ahead of the curve.\u003c\/p\u003e\n\u003cp\u003eThe \u003cem\u003eState of Digital Customer Experience\u003c\/em\u003e report provides insights from over 700 executives and explores the technology investment patterns that help businesses deliver superior customer experiences.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis report includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInsights from 700+ executives on digital customer experience\u003c\/li\u003e\n\u003cli\u003eTop customer experience challenges faced today\u003c\/li\u003e\n\u003cli\u003eThe importance of investing in the right technology and tools\u003c\/li\u003e\n\u003cli\u003eHow organizations are using generative AI to drive business value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDownload the report to learn how leading companies are shaping the future of customer experience with AI.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eCurious about what's inside? Download the free Executive Summary at \u003ca href=\"https:\/\/www2.cmswire.com\/cp-smg-dcx-report-cx.html\" target=\"_blank\" title=\"2025 State of DCX Executive Summary\" rel=\"noopener\"\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003ecmswire.com\u003c\/span\u003e\u003c\/a\u003e.\u003c\/em\u003e\u003c\/p\u003e","brand":"SMG","offers":[{"title":"Default Title","offer_id":46109255729380,"sku":null,"price":494.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/6281\/5204\/files\/2025SMGStateofDCX_Page_01.jpg?v=1740683412"},{"product_id":"the-state-of-the-cmo-2025","title":"The State of the CMO (2025)","description":"\u003cp\u003eChief marketing officers (CMOs) are vital to driving organizational success by crafting go-to-market strategies, developing measurement frameworks, and aligning resources to achieve top-line goals. Every year, CMSWire surveys marketing leaders to understand their priorities, investment trends, and challenges.\u003c\/p\u003e\n\u003cp\u003eIn the latest \u003cem\u003eState of the CMO\u003c\/em\u003e report, we gathered insights from more than 500 marketing leaders across diverse industries and company sizes. This report provides a comprehensive look at the evolving role of CMOs and the skills necessary for success in today's competitive landscape.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis report includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e10 key findings common across the marketing industry\u003c\/li\u003e\n\u003cli\u003eEssential skills leadership considers critical for aspiring CMOs\u003c\/li\u003e\n\u003cli\u003eInsights into how CMOs are handling the latest AI trends and tools\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDownload the report to stay ahead of marketing trends and drive success in your organization.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eCurious about what's inside? Download the free Executive Summary at \u003ca href=\"https:\/\/www2.cmswire.com\/cp-smg-cmo-report-cx.html\" title=\"2025 State of the CMO Executive Summary\" rel=\"noopener\" target=\"_blank\"\u003e\u003cspan style=\"color: rgb(43, 0, 255);\"\u003ecmswire.com\u003c\/span\u003e\u003c\/a\u003e.\u003c\/em\u003e\u003c\/p\u003e","brand":"SMG","offers":[{"title":"Default Title","offer_id":46234609287396,"sku":null,"price":494.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/6281\/5204\/files\/2025_CMO_v1_Page_01.jpg?v=1744737446"},{"product_id":"the-state-of-the-digital-workplace-2026","title":"The State of the Digital Workplace (2026)","description":"\u003cp\u003eExplore the latest trends and challenges in the ever-evolving digital workplace with insights from over 700 executives. The \u003cem\u003eState of the Digital Workplace\u003c\/em\u003e report offers a comprehensive look on the current state, maturity and key priorities of digital workplaces in 2026, emphasizing AI integration and employee experience.\u003c\/p\u003e\n\u003cp\u003eThis exclusive report includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e10 key takeaways from 700+ executive responses\u003c\/li\u003e\n\u003cli\u003e2026 priorities and challenges faced by your peers\u003c\/li\u003e\n\u003cli\u003eAn all-new benchmark for digital workplace excellence\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDiscover best practices around analytics, governance and AI. Explore the challenges and opportunities around digital technology and digital employee experience. Learn what organizations with high digital maturity are doing differently.\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cmeta charset=\"utf-8\"\u003eCurious about what's inside? Download the \u003ca rel=\"noopener\" href=\"https:\/\/www2.reworked.co\/cp-smg-dw-report-rwk.html\" target=\"_blank\"\u003efree Executive Summary.\u003c\/a\u003e\u003ca href=\"https:\/\/www2.reworked.co\/cp-smg-dw-report-rwk.html\" title=\"reworked.co\" target=\"_blank\"\u003e\u003c\/a\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"SMG","offers":[{"title":"Default Title","offer_id":48544223363300,"sku":null,"price":494.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/6281\/5204\/files\/2026ReworkedStateoftheDigitalWorkplace_Page_01.jpg?v=1773866036"}],"url":"https:\/\/store.simplermedia.com\/collections\/research-report-current.oembed","provider":"SMG","version":"1.0","type":"link"}