{"title":"Research Report (Historic)","description":"\u003cp\u003eLegacy thought leadership from Simpler Media Group\u003c\/p\u003e","products":[{"product_id":"artificial-intelligence-and-the-digital-workplace-first-steps-into-a-new-age","title":"Artificial Intelligence and the Digital Workplace (2024)","description":"\u003cp\u003eArtificial intelligence (AI) and machine learning (ML) have long been key components of the digital workplace. With the rise of generative AI, the workplace is on the brink of a new revolution. As interest in generative AI surges, businesses face crucial questions: Will it usher in a new era of productivity and employee empowerment, or could it lead to worker displacement and potential misuse?\u003c\/p\u003e\n\u003cp\u003eThis report, a companion piece to Reworked Insights' annual \u003cem\u003eState of the Digital Workplace\u003c\/em\u003e report, focuses exclusively on the role of AI and ML in the workplace. Through executive insights, this guide explores current trends, generative AI adoption, and what lies ahead for the digital workforce.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis report includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe AI framework for the digital workplace\u003c\/li\u003e\n\u003cli\u003eInsights on generative AI adoption trends\u003c\/li\u003e\n\u003cli\u003ePolicy creation around generative AI\u003c\/li\u003e\n\u003cli\u003eConsiderations for employers adopting generative AI\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eCurious about what's inside? Download the free infographic at \u003ca href=\"https:\/\/www2.reworked.co\/cp-smg-ai-dw-report.html\" target=\"_blank\" title=\"AI and DW Infographic\" rel=\"noopener\"\u003ereworked.co\u003c\/a\u003e.\u003c\/em\u003e\u003c\/p\u003e","brand":"SMG","offers":[{"title":"Default Title","offer_id":45648755622116,"sku":"","price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/6281\/5204\/files\/2024VKTR-ReworkedAIReport2024_Page_01.jpg?v=1726754959"},{"product_id":"the-state-of-the-digital-workplace","title":"The State of the Digital Workplace (2024)","description":"\u003cp\u003eExplore the latest trends and challenges in the ever-evolving digital workplace with insights from over 1,100 executives. The \u003cem\u003eState of the Digital Workplace\u003c\/em\u003e report offers a comprehensive look into how businesses are adapting to hybrid work and the rise of generative AI.\u003c\/p\u003e\n\u003cp\u003eThis exclusive report includes:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e10 key takeaways from 1,100+ executive responses\u003c\/li\u003e\n\u003cli\u003e2024 priorities and challenges faced by your peers\u003c\/li\u003e\n\u003cli\u003eImpact of generative AI on digital workplace teams\u003c\/li\u003e\n\u003cli\u003eCase studies on the adoption of digital workplace solutions\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDiscover how modern digital workplace teams are delivering connected, employee-centered experiences with the latest tech innovations. Gain actionable insights and peer-driven strategies to enhance your organization’s digital transformation efforts.\u003c\/p\u003e","brand":"SMG","offers":[{"title":"Default Title","offer_id":45648764698852,"sku":"","price":270.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/6281\/5204\/files\/2024SMGStateofDW_Page_01.jpg?v=1726755455"},{"product_id":"unlocking-the-potential-of-artificial-intelligence-in-digital-customer-experience-insights-and-trends-from-organizational-adoption","title":"The Potential of Artificial Intelligence in Digital Customer Experience (2024)","description":"\u003cp\u003eArtificial intelligence (AI) is transforming digital customer experience (DCX), empowering customer-facing teams to deliver more personalized and efficient service. Traditional AI, machine learning (ML), and the latest advancements in generative AI are driving unprecedented potential for DCX.\u003c\/p\u003e\n\u003cp\u003eIn today’s rapidly evolving landscape, marketing teams must go beyond the allure of new tools to identify real business problems AI can solve. This report, based on insights from over five years of surveying DCX executives through CMSWire’s annual State of the Digital Customer Experience Survey, reveals the latest trends and applications of AI, including the integration of generative AI.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis report includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInsights from more than 1,100 executives on AI adoption\u003c\/li\u003e\n\u003cli\u003eHow organizations use AI in their CX strategies\u003c\/li\u003e\n\u003cli\u003eThe role of generative AI in DCX\u003c\/li\u003e\n\u003cli\u003eShifting attitudes toward AI and ML in the workplace\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDownload the report to discover how leading organizations are using AI to create positive customer experiences and stay ahead in a competitive landscape.\u003c\/p\u003e","brand":"SMG","offers":[{"title":"Default Title","offer_id":45648776298724,"sku":"","price":120.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/6281\/5204\/files\/2024-VKTR-Ai-Mini-Report.jpg?v=1726755736"},{"product_id":"state-of-the-employee-experience-leader","title":"State of the Employee Experience Leader (2024)","description":"\u003cp\u003eAs organizations adapt to the evolving labor market, a new role has emerged—the employee experience (EX) leader. To understand the impact of this role, we surveyed over 1,400 individuals responsible for leading the employee experience within their organizations. The results provide a comprehensive look at how EX leaders are shaping the future of work and employee engagement.\u003c\/p\u003e\n\u003cp\u003eThis inaugural \u003cem\u003eState of the EX Leader\u003c\/em\u003e report reveals essential insights into the role of EX leaders, their evolving responsibilities, and the skills required to succeed in today’s hybrid working world.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis report includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInsights from current EX leaders on their roles and how they are evolving\u003c\/li\u003e\n\u003cli\u003eEssential skills EX leaders need to stay ahead of employee experience trends\u003c\/li\u003e\n\u003cli\u003eKey strategies for improving the employee experience in a hybrid work environment\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDownload the report to learn how to empower your organization with stronger employee engagement strategies.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cem\u003eCurious about what's inside? Download the free Executive Summary at \u003cspan style=\"color: rgb(43, 0, 255);\"\u003e\u003ca href=\"https:\/\/www2.reworked.co\/cp-smg-ex-report-rwk.html\" target=\"_blank\" title=\"State of the EX Leader Executive Summary\" style=\"color: rgb(43, 0, 255);\" rel=\"noopener\"\u003ereworked.co\u003c\/a\u003e\u003c\/span\u003e.\u003c\/em\u003e\u003c\/p\u003e","brand":"SMG","offers":[{"title":"Default Title","offer_id":45648778821860,"sku":"","price":494.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/6281\/5204\/files\/2024SMGStateofEXLeader.jpg?v=1726755863"},{"product_id":"the-state-of-the-cmo","title":"The State of the CMO (2024)","description":"\u003cp\u003eChief marketing officers (CMOs) are vital to driving organizational success by crafting go-to-market strategies, developing measurement frameworks, and aligning resources to achieve top-line goals. Every year, CMSWire surveys marketing leaders to understand their priorities, investment trends, and challenges.\u003c\/p\u003e\n\u003cp\u003eIn the latest \u003cem\u003eState of the CMO 2024\u003c\/em\u003e report, we gathered insights from over 700 marketing leaders across diverse industries and company sizes. This report provides a comprehensive look at the evolving role of CMOs and the skills necessary for success in today's competitive landscape.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis report includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e10 key findings common across the marketing industry\u003c\/li\u003e\n\u003cli\u003eEssential skills leadership considers critical for aspiring CMOs\u003c\/li\u003e\n\u003cli\u003eData and measurement practices that are receiving the most attention\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDownload the report to stay ahead of marketing trends and drive success in your organization.\u003c\/p\u003e\n\n\n\n\n\n","brand":"SMG","offers":[{"title":"Default Title","offer_id":45648781213924,"sku":"","price":494.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/6281\/5204\/files\/2024SMGStateofCMO.jpg?v=1726755948"},{"product_id":"the-state-of-digital-customer-experience","title":"The State of Digital Customer Experience (2024)","description":"\u003cp\u003eAs digital customer experience (DCX) evolves, organizations continue to prioritize it as a critical aspect of their business strategy. Successful companies leverage advanced marketing technology stacks to manage content, automate processes, and enhance customer interactions. The rise of AI is transforming how marketing teams create personalized experiences, making it essential for organizations to stay ahead of the curve.\u003c\/p\u003e\n\u003cp\u003eThe \u003cem\u003eState of Digital Customer Experience\u003c\/em\u003e report provides insights from over 1,100 executives and explores the technology investment patterns that help businesses deliver superior customer experiences.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eThis report includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eInsights from 1,100+ executives on digital customer experience\u003c\/li\u003e\n\u003cli\u003eTop customer experience challenges faced today\u003c\/li\u003e\n\u003cli\u003eThe importance of investing in the right technology and tools\u003c\/li\u003e\n\u003cli\u003eHow organizations are using generative AI to drive business value\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eDownload the report to learn how leading companies are shaping the future of customer experience with AI.\u003c\/p\u003e","brand":"SMG","offers":[{"title":"Default Title","offer_id":45648783573220,"sku":"","price":270.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0677\/6281\/5204\/files\/2024SMGStateofDCX_Page_01.jpg?v=1726756032"},{"product_id":"what-it-takes-to-be-a-cmo-in-2025","title":"What it Takes to Be a CMO in 2025","description":"\u003cp\u003eMarketing teams has been heavily impacted by AI-driven disruption over the past two years. 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