The State of Digital Customer Experience (2024)

As digital customer experience (DCX) evolves, organizations continue to prioritize it as a critical aspect of their business strategy. Successful companies leverage advanced marketing technology stacks to manage content, automate processes, and enhance customer interactions. The rise of AI is transforming how marketing teams create personalized experiences, making it essential for organizations to stay ahead of the curve.

The State of Digital Customer Experience report provides insights from over 1,100 executives and explores the technology investment patterns that help businesses deliver superior customer experiences.

This report includes:

• Insights from 1,100+ executives on digital customer experience
• Top customer experience challenges faced today
• The importance of investing in the right technology and tools
• How organizations are using generative AI to drive business value

Download the report to learn how leading companies are shaping the future of customer experience with AI.