What it Takes to Be a CMO in 2025

Marketing teams has been heavily impacted by AI-driven disruption over the past two years. While generative AI stands out as the key player, there are many significant factors recasting the CMO role, and demanding both fresh skills and new kinds of leadership.

This market brief explores input from 500+ marketing and growth leaders, probing priorities, next gen platforms, critical skills and top 10 challenges, while also presenting perspectives from senior leaders aspiring to the C-suite. This unique 2025 quantitative and qualitative data set provides a window into today's investments that will yield tomorrow’s marketing leadership.

This market brief includes:

• Insights into the tech fluency needed to be a successful CMO
• Perspectives on how CMOs can and must adapt to rapidly changing trends
• The non-negotiable skills CMOs need to succeed