Customer Data Platform (CDP) Market Guide (2024)

Businesses everywhere need to understand customer needs and behaviors to successfully engage with customers – no matter where they are.

The ability to centrally manage customer data allows businesses to create actionable insights and personalized recommendations from that data.

Finding the right data management solution that gives a top-level view of all customer data points is critical to business success. A customer data platform (CDP) is an essential piece of marketing technology that puts customer data to work.

This market guide contains:

• At-a-glance visuals of CDP function maturity for each vendor
• A powerful graphic that showcases leaders in each core area of CDP function
• A vendor directory with 36 in-depth profiles of CDP vendors from around the world
• The core CDP attributes, with use cases and CDP history