The State of the CMO (2024)

Chief marketing officers (CMOs) are vital to driving organizational success by crafting go-to-market strategies, developing measurement frameworks, and aligning resources to achieve top-line goals. Every year, CMSWire surveys marketing leaders to understand their priorities, investment trends, and challenges.

In the latest State of the CMO 2024 report, we gathered insights from over 700 marketing leaders across diverse industries and company sizes. This report provides a comprehensive look at the evolving role of CMOs and the skills necessary for success in today's competitive landscape.

This report includes:

• 10 key findings common across the marketing industry
• Essential skills leadership considers critical for aspiring CMOs
• Data and measurement practices that are receiving the most attention

Download the report to stay ahead of marketing trends and drive success in your organization.